Hadoop Presentation for Atlanta CloudCamp
These are the slides from the PowerPoint presentation I gave on Tuesday, January 20, 2009 at CloudCamp Atlanta.
These are the slides from the PowerPoint presentation I gave on Tuesday, January 20, 2009 at CloudCamp Atlanta.
In this QA session over in Computer World’s security section, David Rice, the author of Geekonomics: The Real Cost of Insecure Software (Addison-Wesley Professional, 2007) points out the glaringly obvious fact that buyers in the security software market have nearly no leverage when things go wrong.
He makes two extremely valid points:
Where we differ is in how he would solve the problem. David proposes that the best way to incentivize companies to produce good software is to adopt a model similar to the carbon emissions model whereby any company that has a vulnerability that shows up on some CERT list is taxed. The problems with this solution are many.
So what is the solution? Empower the buyers of security software in your organization to negotiate contracts with teeth in them. Every organization is going to put a different number on the cost of a vulnerability so putting a blanket number on it as in the carbon emissions model is far too blunt a tool. Let them assign their own values to different levels of vulnerabilities and simply put it in their sales contracts. Most software companies sales organizations are so hungry for revenue they will have to capitulate, except for maybe the very largest at first. But if this catches on, even they would have to submit to market forces.
David’s idea of applying traditional economic theory and market dynamics to the security software market is a great one. But let’s not then diverge from market theory to apply the punishments.